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Trade spend managementbuilt for CPG brands

Plan promotions, model retailer economics, and project P&L across your entire distribution network — without drowning in spreadsheets.

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Whole FoodsUNFI
1 product in 529 of 534 stores
Brand Gross Revenue
$1,927,336.82
Net: $1,909,009.17
Retail Sales
$548,808.82
Net: $217,969.26
Total Volume
46,892 units
7,815 cases
Total Deductions
$10,808.45
Promo Allowance $10,808.45 · Fees $0.00
Brand Revenue
$1,927,336.82
Gross revenue
Net (Allowance)$1,916,528.37
Net (All)$1,916,528.37
Allowance$10,808.45
Fees$0.00
Brand Margins
99.0%
Fully-loaded margin
After Allowance99.4%
After Fees99.4%
After Slotting99.0%
Store Operations
534
Total stores
Required Margin39.4%
Projected Margin39.7%
Freight/Case$0.60
Distributer Markup10.8%
Slotting
$7,519.20
Total slotting allowance
Num New Stores120
Cases/Store1
Total Cases120
Case Allowance$7,519.20
Slotting Fee (per new store)$0.00
Retail Performance
$548,808.82
Retail sales gross
Retail Net$217,969.26
Retail Margin39.7%
Total Units46,892
Total Cases7,815

Built for how CPG brands actually work

Every feature is purpose-built around the real complexities of trade spend planning.

Retailer & Distributor Management
Model every retailer relationship — stores, distributors, freight, markup, slotting fees, and required margins — all in one place.
Product Portfolio Tracking
Track case costs, SRPs, weekly velocity, ACV distribution, and weeks on shelf for every SKU across every retailer.
Promotion Planning
Plan EDLP, scan-backs, OI, and MCB promotions. Link promotions to products with per-product discount overrides and projected lift.
Trade Spend Calculations
Automatically calculate retailer net cost, total base & promo cases, gross revenue, slotting costs, and net revenue per SKU per retailer.
P&L Projections
See projected profit & loss across your entire business — by retailer, by region, or rolled up for the whole year.
Multi-Business Support
Run multiple brands or business units, each with their own retailers, products, and promotion calendars.

From setup to insight in minutes

1

Add your retailers

Set up stores with their distributor, markup, slotting, and margin requirements.

2

Load your products

Enter SKUs with case costs, SRPs, and projected weekly velocity by retailer.

3

Plan promotions

Create promotions, link them to products, set discount levels, and see your projected P&L.

Early access coming soon

Stop managing trade spend in spreadsheets

Join the waitlist for early access. We're onboarding brands in the order they sign up.